The UK Gambling Commission has reported a 2% decline in the number of individuals who gamble online. The findings were revealed in a study entitled ‘Gambling participation: activities and mode of access’, conducted by the Gambling Commission.
The study found that 55% of respondents had participated in at least one form of gambling in the previous four weeks. The figure was down from 57% in 2012. The Gambling Commission’s study also suggested the UK’s online gambling market is continuing to grow after 15% of respondents said they had partaken in online gambling in the past four weeks, compared to 14% in the previous year.
Mobile gambling expanding
On the other hand, mobile gambling is said to be expanding in the UK. For instance, British sportsbook William Hill reported that the fast growth of their sports book revenue is now coming from mobile players. Back in 2012, only 26 percent of their sports book turnover came from mobile betting. But by the second quarter of 2013, that number had already raised to 33 percent, and the company predicts that number will go above 40 percent by the end of 2014. In fact, the Gambling Commission predicts that the British mobile gambling market will continue to grow after 15% of respondents said they had partaken in online gambling in the past four weeks, compared to 14% in the previous year. The growth in mobile betting can be attributed to many factors, particularly the increased use of smartphones in the UK.
The study also revealed that men are more inclined than to gamble than women are. 19% of men said they had gambled online in the past four weeks, while only 11% of women said they had gambled online during the same period.